Privacy Policy

Last updated: July 23, 2026

This is a courtesy translation. The original Portuguese version is the one that legally prevails.

The honest summary

1. Who is responsible for your data

TREEK.ia is the brand under which we operate. The controller of the personal data processed on this site, under Brazil's General Data Protection Law (Law No. 13,709/2018, LGPD), is:

2. What data we collect

2.1. Data you give us

When you fill in the assessment form or create an account:

DataWhy we ask for it
NameTo address you by name
EmailTo deliver materials and give you account access
WhatsAppTo get back to you
Business nameTo understand the context of your request
Industry and city/stateTo tailor the material to your industry and region
Revenue range and average ticketTo recommend the right service for your size
Main challenge you reportTo prioritize what to solve first
PasswordTo protect your account. It is stored encrypted: not even we can read it

If you use the assessment tool, we also store the name and location of the business analyzed and your credit usage history.

2.2. Data collected automatically

2.3. What we don't collect

We don't ask for or store credit card data. Payment is processed entirely by Stripe, and card details never pass through our servers. We also don't collect sensitive data (health, biometrics, religious beliefs, political opinions) or data from anyone under 18.

PurposeLegal basis (LGPD)
Sending the material you requested and replying to youConsent (art. 7, I)
Creating and maintaining your account and creditsPerformance of a contract (art. 7, V)
Processing payments and issuing invoicesPerformance of a contract and legal obligation (art. 7, V and II)
Measuring and improving ads and the siteLegitimate interest (art. 7, IX)
Sending content and offers by emailConsent, revocable at any time

4. Who we share it with

We don't sell, rent or transfer your data. We only share it with the services the site needs to work:

ServiceWhat forWhere it is
SupabaseAccount, password and credit balanceOutside Brazil
Google (Sheets / Apps Script)Internal customer service spreadsheetOutside Brazil
Google Analytics 4Measuring site usageOutside Brazil
Google AdsMeasuring and optimizing adsOutside Brazil
Meta (Facebook Pixel)Measuring and optimizing adsOutside Brazil
StripeProcessing paymentsOutside Brazil
Anthropic (Claude)Generating the assessment you requestOutside Brazil
Cal.comMeeting schedulingOutside Brazil
NetlifySite hostingOutside Brazil

International transfer: these services process data outside Brazil. The transfer is based on art. 33 of the LGPD, and we choose providers that adopt standard contractual clauses and internationally recognized security measures.

We may also share data when required by a court order or competent authority.

5. Cookies and similar technologies

We use three types:

You can block cookies in your browser settings. Blocking the essential ones prevents login. To turn off ad tracking, use your Google ad settings and your Meta ad preferences.

6. How long we keep it

DataRetention period
Registration and active accountFor as long as the account exists
Lead without an account (form only)Up to 24 months without interaction
Payment records5 years (tax obligation)
Browsing dataUp to 26 months (Google Analytics default)

After these periods, the data is deleted or anonymized.

7. Your rights

The LGPD (art. 18) guarantees you the right to:

To exercise any of them, email contato@treek.tech with the subject "LGPD". We reply within 15 days. We charge nothing for this and you don't need to justify the request.

To leave the email list, just click unsubscribe in any message we send, or reply asking us to. We do it right away.

8. Security

We use HTTPS across the whole site, passwords stored with irreversible encryption and access control in the database, so each person only sees their own data. Payments are processed by Stripe, and your card details never pass through our systems.

No system is 100% secure. If an incident occurs that may pose a significant risk to you, we will notify you and the ANPD (Brazil's data protection authority), as the law requires.

9. Minors

This site is intended for people over 18. We don't knowingly collect data from children or teenagers. If we identify such a registration, it will be deleted.

10. Changes to this policy

We may update this policy. When a change is significant, we will let you know by email or with a notice on the site. The date at the top shows the latest revision.

Any questions about your data?

Talk to me directly, no forms and no bots:
contato@treek.tech
WhatsApp (11) 97687-7664

You can also file a complaint with Brazil's National Data Protection Authority: gov.br/anpd.